In an era where social media, particularly TikTok, dominates our daily routines, it’s easy to get lost in the noise of viral dances, lip-syncing and whimsical trends.
Amidst the endless scroll of seemingly frivolous content, Durban influencers are carving out a niche, delivering messages of inspiration, motivation and positivity that stand out from the overwhelming noise.
Whether through food, family dynamics, spiritual insight or comedic relief, these influencers are proving that social media can be a powerful vehicle for change.
These talented content creators are also challenging the stereotypes which are often associated with online personalities.
With this in mind, here are five creators that you should be following in 2025:
Keeran Nadas (95k followers)
For food lovers, Keeran Nadas has emerged as a culinary beacon on TikTok.
His channel is an expansive cookbook filled with mouth-watering recipes which are crafted to inspire even the most novice chef.
Nadas transforms ordinary ingredients into extraordinary meals, ensuring that cooking is seen as both an accessible practice and a joyful experience.
From traditional breyani to roasted chicken and delicious fish cakes, his vibrant cooking style is infectious, making the art of food an adventure to look forward to.
@keerannadas #SAMA28 #durbantiktok #durbancreators #foodie #foodblogger #yummy #fyp #fishcurry #cravings #easyrecipe #trending #foodtiktok ♬ Enna Sona - Arijit Singh
Tee Pillay (118.2k followers) and Sed Pillay (319.3k followers)
The sibling duo, Tee and Sed Pillay represents the heart-warming side of social media.
Their engaging content illustrates the unique bond they share, punctuated by their humour and charisma.
As their follower count continues to rise, their videos serve as a constant reminder of the joyfulness that stems from strong family connections.
As their content continues to garner reactions online, the comical siblings also prove that laughter is indeed a universal language.
Jesus With Janice (84.2k followers)
Jesus With Janice offers a modern twist on spirituality and connection. This engaging platform combines devotion with modernity, allowing followers to explore profound spiritual themes through short, relatable videos.
Her approachable style makes spirituality accessible as she breaks down barriers that traditionally separate faith from contemporary life.
@jesuswithjanice 10 reasons why you should read your bible EVERYDAY 💕✨✝️ #jesuswithjanice ♬ sonido original - SONIDOS LARGOS
Riona Maharaj (10.6k followers)
Rising TikTok influencer Riona Maharaj has carved out a unique niche on TikTok that enchants both parents and local travel enthusiasts alike.
Maharaj, 40, is a mum of three, who offers a delightful mixture of content on her page.
On her page, you will find family-friendly content, a focus on travel adventures, innovative lunch box ideas for children, cool spots to visits as well as some of her personal struggles and triumphs.
Her style is relatable and engaging to viewers.
@crazyrio84 would you like a room tour and more information? . . #SAMA28 #getaway #supportlocal #fyp #placestovisit #thingstodo #travelwithme #travelsouthafrica ##traveltiktok ♬ Nature Sounds With Music - Deep Sleep & Sleep Sound Library & BodyHI
EntertainmentSquare2 (33.4k followers)
If you’re in the mood for a quick laugh, EntertainmentSquare2 is a page that delivers.
The creator is capturing the hearts of her followers by serving up an irresistible blend of comedy, dance and music in a fun and silly sense.
Her whimsical approach not only entertains but also encourages followers to see the humour in their lives, making it a much-loved escape.
These creators represent a vibrant facet of Durban's social media landscape, offering a refreshing reprieve from mainstream trends.
Their focus on positivity and connection proves that social media can be a force for good, inspiring audiences everywhere to embrace joy and motivation in their daily lives.
Priyanka Sheodass (13.1K followers)
Also a rising star on TikTok, Sheodass is growing her digital audience with her fun, fashionable and quirky content.
She treats her followers to her stylish look of the day, her travel adventures as well as some comedic and relatable videos. Like the other TikTokkers on this list, the content creator is one of the influencers to look out for on the platform.