American Grammy award-winning rapper Doechii has teamed with the South African Depression and Anxiety Group (SADAG) for a global anti-anxiety campaign.
The partnership aims to " amplify Mental Health awareness as part of a global initiative” inspired by Doechii’s new single, “Anxiety”.
“Anxiety and panic affect millions worldwide, and through this collaboration, we’re making critical resources more accessible. SADAG, alongside other international organisations, are featured as support resources on the webpage, www.anxietyiswatchingyou.com,” it said in a statement.
Additionally, the organisation shared that the website aims to connect people globally to anxiety-related information, helplines, and self-help strategies.
One of the key resources available on the website is a platform where individuals can share their strategies for managing anxiety.
In addition to sharing personal strategies, the website offers a space for individuals to share their stories and lend a listening ear. Users can also join communities and groups that feel safe and supportive to be assisted anonymously.
Doechii’s hit single “Anxiety” is a personal and introspective song that explores the complexities of living with anxiety.
Through her lyrics, the rapper captures the emotional turmoil and vulnerability that often accompany anxiety disorders.
The song serves as a powerful expression of her own experiences and emotions and aims to resonate with listeners who may be going through similar struggles.
With many people relating to it, the song shot straight to viral status when it dropped. Fans recreated a dance challenge on TikTok, which was inspired by the world’s favourite on-screen brother and sister, Will (Will Smith) and Ashley (Tatyana Ali).
The viral dance challenge is derived from Will and Ashley’s iconic dance scene in her Bel-Air mansion bedroom, where she danced to music playing on her stereo and Will walked in, dancing in sync with her.
The viral TikTok dance became an unexpected vehicle for mental health awareness, allowing Doechii's message about anxiety to reach millions who might otherwise not engage with mental health content.
“Thank you for all of the support you’ve given my song Anxiety; now let me support YOU. Share your stories, lend a listening ear or browse through our support communities to get the support you need anonymously (link in bio),” she wrote on Instagram.
As someone who has had her fair share of struggles with anxiety, Doechii's own experiences have inspired her to use her platform to raise awareness about mental health. Through this initiative, she aims to provide resources and support to help individuals navigate their mental health journeys.
The webpage provides a global connection to anxiety-related information, helplines, and self-help strategies. The initiative aims to support individuals struggling with anxiety and panic disorders.