“Cycle Breakers” is a new campaign dedicated to equipping both teenagers and parents with the resources needed to demystify and prevent period stigma for schoolgirls. It aims to foster a better understanding of the menstrual cycle as a whole — not just the days when a girl is bleeding.
Created by Lil-Lets, the campaign builds on insights gathered from its “Lil-Lets Talk” crowd-based platform, along with qualitative community outreach. Its goal is to facilitate conversations, reduce stigma, and broaden representation around menstruation.
The focus is on ensuring girls don’t feel embarrassed or ashamed of their bodies, particularly when experiencing their first period. Instead, the campaign encourages them to feel comfortable and confident, reminding everyone that periods are natural, normal, and an essential part of who we are.
“What we’ve also seen on our ‘Lil-Lets Talks’ platform are questions that include phrases like ‘is it normal to’ or ‘am I normal if’ — underscoring the need for more accessible education in this space,” says Keryn Brien, Marketing Executive Global HPC at Premier FMCG.
As part of the campaign, Lil-Lets has launched interactive quiz content, webinars with health and wellness experts, and practical tools designed to support both teachers and learners in destigmatising periods. These resources help students become Cycle Breakers — ambassadors for change in their schools.
The brand’s “Your Flow” quiz is a downloadable educational guide available on the “Lil-Lets Talk” platform, created to make learning about menstruation more engaging and approachable.
Brien says, “Lil-Lets have always maintained that education and awareness is key to making one’s period journey a safe and informed one; that's why Cycle Breakers exists. With the help of some of South Africa’s experts, Cycle Breakers will help remove the shame attached to periods for generations to come.
We’re looking forward to making a difference through Cycle Breakers and being a key support in driving crucial conversations between parents and their teenage daughters. Not only that, we want Cycle Breakers to help empower young girls by making them confident through the use of our resources throughout their period journey.”
For more information on Cycle Breakers, visit www.lil-lets.com or follow Lil-Lets SA on all social media platforms.
IOL Lifestyle