Jennifer Lopez is the newest global face of Coach, as the brand teases an exciting collaboration set for 2020.
The New York design house is gearing up to celebrate its 75th anniversary since starting as a leather goods and accessories workshop in 1941.
Speaking about her new role, Lopez said: "I'm so excited for this collaboration. [Coach] is a timeless brand that I've always been a fan of and the upcoming collection really speaks to my personal style - an uptown downtown mix."
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A post shared by Jennifer Lopez(@jlo) on Nov 19, 2019 at 6:53am PST
And Coach couldn't be happier about the collaboration either, as they praised the singer-actress as "so authentic".
Stuart Vevers, Coach's creative director, said: "Jennifer is so authentic. She's determined and she's an original who has followed her own path to do things her own way - she really embodies the attitude of Coach and our new campaign."
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She’s always forged her own path. #CoachxJLo coming in 2020. #JLo #CoachNY
A post shared by Coach(@coach) on Nov 19, 2019 at 6:32pm PST
In an Instagram post, the fashion brand also teased a further collaboration coming in 2020, when they hinted "Coach x J.Lo" would be on its way soon.
They wrote: "#JLo, a big welcome to the Coach fam. The award-winning actress, singer, producer and entertainer is the new global face of Coach. #CoachxJLo coming in 2020. #CoachNY (sic)"
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A post shared by Coach(@coach) on Nov 19, 2019 at 6:29am PST
Whilst a second post added: "Get ready to be swept away. #JLo is the new face of Coach. More to come in 2020 #CoachxJLo #CoachNY [photo by]: @benjaminrosser (sic)"
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A post shared by Coach(@coach) on Nov 19, 2019 at 6:51am PST
Lopez has long been a supporter of the Coach brand. In 2002, she carried several signature Coach branded bags in the music video for All I Have, which featured LL Cool J.