Sneakerheads fuming as Jake Paul eats cereal out of R340K Air Diors

Jake Paul eats cereal out of his 'Air Diors'. Picture: Instagram

Jake Paul eats cereal out of his 'Air Diors'. Picture: Instagram

Published Jul 9, 2020

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If you're a serious sneaker freak then you might want to look away now...

Sneakerheads have been eagerly awaiting the drop of 2020's most hyped sneaker, the Dior x Nike Air Jordans.

A post shared by Dior Official(@dior) on Jun 25, 2020 at 7:15am PDT

These sneakers are retailing at R340K a pair.

So when controversial influencer and YouTuber Jake Paul posted a video of himself eating cereal out of his Dior x Nike Air Jordans, sneakerheads were left fuming.

View this post on Instagram

So the new $20,000 Dior X Air Jordan 👟 taste good right? 🎥 @Jakepaul 👀 👀

A post shared by Rich Kids Of The Internet(@rkoi) on Jul 7, 2020 at 11:22am PDT

Many influencers are often given clothing items before they hit the stores in order to create hype around them. 

Whether Paul was given these rather expensive sneakers or he managed to get his hands on them in some other way, we doubt this is the image the brand wants portrayed of the luxury item.

His followers were not happy with the manner in which he treated the limited edition sneaker of which only 8 500 will be produced.

— jazz. (@JayAyeWhy5) July 8, 2020

A rather expensive attention-seeking stunt we would say. Well, at least it got people talking about it.

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