Johannesburg - Facebook is set to launch an independent app for video
creators later this year, the company’s product director, Daniel Danker,
announced at VidCon.
The app is set to encourage content creators to share their
art through the News feed using tools that Facebook is referring to as
its Live Creative Kit, which is aim to help creators make their streams look
more professional.
The app will include a merge of fan interaction across other
applications like Instagram and Messenger,as well as an analytics tab to help
creators track engagement and improve content strategy.
Read also: Vodacom launches Thetha Nathi app
However, even though Facebook itself has a large audience
the concern lies with whether or not content creators will get paid enough for
their efforts. This is why Facebook and content rights management startup
Source3 collaborate to ensure the safety of people’s work.
The startup explains that, “At Source3, we set out to
recognize, organize and analyze branded intellectual property in user-generated
content.”
“Their technology allows recognition of brand IP in
user-created content and commerce marketplaces, allowing brands to measure
their presence or take action against infringers of their copyrights and
trademarks.”
BUSINESS REPORT ONLINE