JOHANNESBURG – “We’ve created a handset with
exceptional build quality, offering the latest technology, and the kind of
features only ever before seen on handsets that cost four times as much, at a
price that’s finally putting the power of technology in the hands of ordinary
South Africans,” said Ridhwan Khan the Chief Executive Officer of Mobicel.
Mobicel was
launching a R9 Mobicel on Thursday in Braamfontein; Johannesburg. Khan said the R9
was a game changer for the company, and South African society.
“We’ve used our
experience, our understanding of the customer base and our economies of scale
to offer them an opportunity to migrate from whatever device they’re using to
our premium smartphone. Technology holds the power to change people’s lives,
and the R9 Series will finally make that technology available to
the vast majority of our people, that is increasingly seeing access
“Young South
Africans are finding their voices on social media platforms, and that voice is
being amplified so it can be heard across the country. They’re also creating
content, finding jobs, and engaging with the rest of world on a level never
seen before and they are using their phones to do it.
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“They’re less
interested in being slaves to international brands, and more interested in
brands that deliver on their promise. Frankly, the “woke” generation has woken
up to the fact that are being ripped off by global brands and are claiming the
South African’ess in a way we haven’t seen in the last two decades,” said Khan.
The R9 Plus
features a 5.7 inch touch display, a 20 + 8 Megapixel Super Selfie dual lens
camera that offers a range topping 120 degree Wide Angle view, and Super
Low Light capability. Mobicel has
worked with product designers and manufacturers in the creation of this device,
as reflected in both its sleek design and cutting-edge features.
The R9 Series
will be available in more than four thousand stores in November.