KAAL's "ICONIC" campaign: A fiery declaration of self-love ignites SA’s lingerie scene

By Sameer Naik | Published Apr 11, 2025

This isn't just about showcasing exquisite lingerie; it's a bold declaration that a woman's power resides within her, waiting to be unleashed. For Roxy Louw, the "ICONIC" campaign is deeply personal, born from "a fire in my chest—a deep desire to redefine what power, beauty, and sensuality look like when women claim it for themselves.