The Proteas have signed their first headline sponsor since 2020 after Cricket South Africa announced a multi-year partnership with Suzuki
The car brand will be the Men’s and Women’s One-Day International teams' partner.
The Proteas haven’t had a main sponsor for the national cricket team since April 2020 after their four-year contract with Standard Bank concluded.
Cricket South Africa had been unable to find the right deal for the Proteas, even though the national teams have made various semi-finals and finals over the last couple of years.
The Proteas have had various associate sponsors, and last year signed a three-year deal with Indian betting company Dafabet.
"Cricket South Africa is proud to welcome Suzuki, one of the country’s household names in the motor industry, to the CSA family,” CSA chief executive, Pholetsi Moseki said in a statement.
"This partnership aligns with the organisation's strategic pillars of excellence and access, providing us with an exciting opportunity to grow the game and inspire the next generation of cricketers. Like CSA, Suzuki is dedicated to delivering exceptional value and unmatched customer service to South Africans.
“Their commitment to South African cricket is further strengthened through this collaboration, and together, we drive inclusivity and create opportunities for all to be part of this incredible journey,” he concluded.”
As part of this partnership, Suzuki has contributed 30 vehicles to CSA’s Development Hubs, helping to support the growth of the game at grassroots levels. Additionally, Suzuki has provided 12 vehicles to CSA, further enhancing their support for the organization and its initiatives.
“A first for Suzuki in South Africa. Suzuki Auto South Africa is honoured to announce this partnership, which marks the brand’s first-ever sponsorship of a national team,” said General Manager of Sales and Marketing at Suzuki Auto South Africa Henno Havenga.
“It is a milestone that reflects the brand’s commitment to South African sport and talent. Suzuki Auto South Africa is proud to stand alongside both the Proteas Men’s and Women’s ODI teams as their official partner, reinforcing its dedication to development and excellence in sport.
“While this partnership is primarily focused on the ODI teams, Suzuki Auto South Africa’s presence will extend across all formats of the game, including T20 and Test cricket.”
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